Automating repetitive tasks using Keap can be as simple as “when this happens then do that”, or a more advanced “when this happens and if that occurs, then do that” workflow.

Keap Automations are started by “when” conditions being fulfilled. We typically call these a “trigger”.

You can choose one of the following to trigger your automation:

• A tag is added to a contact
• A public form, internal form or landing page form receives a submission
• A product is purchased (either a specific product or any product)
• An invoice is sent
• An invoice is paid
• Deal enters stage
• Deal exits stage
• A new appointment is scheduled
• An appointment is cancelled

You can then configure one or multiple events (or processes) to happen. You can choose any of the following events:

• Send an email to the contact
• Send a notification to one user, or more, in your team
• Create a deal
• Add a tag to the contact
• Remove a tag from the contact
• Create a task assigned to a user in your team

Consider this example.

1. A contact requests information about a horse you are selling
2. You apply a specific tag to the contact record in Keap (or we can automate that if the enquiry is received via a website form).
3. You configure an automation in Keap to immediately send an email to the contact and include information about the horse, pricing, a video, some images – or anything else to help you meet the needs of your prospective customer.

Please read our article add inbound enquiry automation in your marketing to learn about the key benefits of this type of automation.

Consider this second example.

1. A contact completes a form on a Keap Landing Page to RSVP to an event.
2. You configure an automation in Keap to immediately send an email to the contact including information about the event, when that Landing Page form is submitted.
3. In that same automation, you configure a second automation step to check whether the contact is already a subscriber to your mailing list.
   • If the contact is a new contact, you configure an email to be sent the next day welcoming them to your mailing list and requesting them to set their email preferences via a web form.
   • If the contact is not a new contact, proceed to the next step.
4. You configure a final automation step to wait until 2 days prior to the event and then email a reminder to the contact about the upcoming event.

This second automation example is more advanced than the first. It demonstrates a multi-step automation including decision criteria to decide whether or not a specific step should be performed.

There are two types of Automations in Keap:

• Easy Automations
• Advanced Automations

For each automation you wish to configure, you can choose either Easy or Advanced. Although there are a few considerations, your decision will mostly depend on your answer to the following questions:

• Do you wish to configure an automated email using Keap’s email builder rather than a simple text email? This would include formatting rows, columns and/or background, and use of blocks for images, videos, buttons etc.
• Do you wish to configure multiple steps and pathways in the automation, where a contact’s behaviour (e.g. filling out a web form) determines the pathway to follow?
• Do you wish to include decision criteria to decide which step(s) to perform?
• Do you wish to set a contact field to a specific value?
• Do you wish to apply a Note to the contact record?
• Do you wish to trigger an automation based on a Lead Score achieved by the contact, or a Task being completed by a user in your team?
• Do you wish to automatically add a contact into another automation separate from the one running?

If you answer YES to any of these questions, use Advanced Automations.

If you answer NO to all of these questions, use Easy Automations.

Intro to Keap’s Easy Automations

Recommended Help Articles

Easy Automations

Into to Keap’s Advanced Automations

Recommended Help Articles

List of Available Advanced Automation Triggers & Goals

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Interested in more 1:1 training? Subscribers to our CRM Premium Support service can schedule additional training and configuration support via online meetings.

Book a time to meet here.

Keap Landing Page URLs take the format https://keap.page/XX999/landingpagename. 

When your existing contacts click on a link to that landing page, they may consider the URL that appears in their browser window as untrustworthy and immediately exit.

When sharing those URLs on social media, they:

• consume characters in X (twitter); and
• look ugly

All of this leads to reduced trust and fewer clicks and/or form submissions.

To build trust with your audience, publish your Keap landing page URLs to a ‘sub-domain’ on your own domain.

Your Keap Landing Page URL will be https://subdomain.yourdomain/landingpagename.

The subdomain can be whatever you wish. Perhaps info.yourdomain.com.au or pages.yourdomain.com.au.

Let us know if you would like to do this for your Keap account. There is one simple record to add to your domain settings.

This article shares step-by-step instructions for your contacts to whitelist your sender email address, in the most common email clients and providers.

Technical Level: 2 out of 5
Read time: 5 mins
Who should read this?: Any Keap user responsible for optimising Keap mailing list quality, and in particular IT members / sub-contractors.

There are many factors that impact the deliverability and inbox placement of your emails. Sadly there is no quick fix. However, one of the proven methods to maximise the chance of your emails landing in the inboxes of your mailing list subscribers, is for them to add your email address to their list of contacts and ‘safe senders’ list.

Yes, it’s unlikely all of your email subscribers do this, but it greatly helps if they do.

We recommend each of your contacts perform their own search on how to add safe senders on their email client/email host service. However, the below can provide a guide for them.

The cornerstone of any marketing campaign is to encourage your audience to perform an action, such as enquire about a product or service or buy something from you.

Deciding what action you want your audience to take after viewing your advert or post on website/social media, is the first task when developing your marketing plan.

Asking your audience to call you provides you the chance to directly engage with prospective buyers and build a relationship. However, it does require the prospective buyer to take a leap – pick up the phone and dial. Not that easy for some (especially during work hours).

Likewise, asking your audience to email you also demands something of them. They need to type, even if it is only to introduce themselves and ask for more information.

Just providing a website address is fine if your objective is to increase traffic to your website. But if you are trying to attract leads, you are simply hoping they continue browsing and eventually find your horses or services to enquire on. Quite a few steps for the prospective buyer to make.

A web “landing page” with a simple contact form is a better alternative to convert your marketing audience into sales leads.

A landing page could be an existing page on your website that visitors end up viewing whenever they click on a link shared in an email, on social media or in online advertising.

Alternatively, it could be a standalone page explicitly designed to communicate further details and a “call to action”. Unlike the rest of your website which can be informational, educational or entertaining (or all of the above), the goal of a standalone landing page is singular – take action.

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Keap’s standalone landing pages can help you attract more sales leads, convert existing leads into sales, record expressions of interest for an upcoming sales event such as a yearling sale, or record RSVPs to an upcoming event.

Keap’s Landing Page builder offers great functionality to refine the layout of your landing pages. It is almost identical to the new email builder discussed in this article. This reduces the time needed to learn how to build email broadcasts and landing pages.

Below are 7 principles of effective landing pages that we choose to follow. Can we help you build your landing pages?

1 Keep it simple

Once your visitors land upon your designated landing page, they shouldn’t be scared away by too much information or too many options.

Provide just enough information to encourage that next step – an enquiry on your horse – but leave something up your sleeve to provide them when they enquire. This is often referred to as a “lead magnet”.

2 A killer headline

The headline is for capturing the attention of your visitor. It’s the most important element on the landing page.

According to research (Ted Nicholas), “73 percent of buying decisions are made at the point of the headline.”

The headline should capture the reader’s attention, inform and educate the reader, and be short and precise.

3 Use video, correctly

Video can provide a valuable dynamic and personal addition to a landing page. However, if used incorrectly, video can be dangerous. Be sure to keep your customers in control of the experience by keeping videos to 60 seconds or less. And the first ten seconds must be about what you are selling – not about your business and certainly not your logo (you are not selling your logo!).

4 A clear call to action

A call to action (CTA) entices the prospect to complete your objective as easily as possible.

In our view, the easiest option for the prospect is for them to complete a brief contact form with their name and email address (and optionally their phone number) to receive more details via email.

A landing page should therefore have a clear, highly visible call to action (CTA) form ready for completion.

5 No easy exits

The less places for visitors to click or divert to, the more likely they are to complete your objective. Give visitors few options (or none) to leave your landing page without completing the contact form.

One call to action form (or button) is advised. A second option may be viable in some circumstances. For example, you may choose to offer the visitor the chance to browse more racehorses available in your website, just in case they view all details on this specific horse but are not interested.

6 Less is more

A short, concise contact form is a must. If your form is too complicated and asks the visitor to enter too many details, they will be put off.

7 Automate for email response

A good landing page encourages the visitor to provide their email address. We can configure your Keap app to automatically email further information to the contact to create a great first impression – and exactly when the contact is on the computer or device.

Review our article Add inbound enquiry automation to your marketing