In 2021, Keap launched a new Email Builder. There were a few limitations in this early release, but I’m pleased to say almost all limitations have been lifted and indeed, new features added. Please use this new builder and stop using the legacy email builder before 25 March 2025.

The new email builder is available by default when setting up a new broadcast email. Click on Comms in the menu on the left hand save, and then click Email Broadcasts.

It is also available when adding an email to a sequence in Advanced Automation sequences.

The new Email Builder offers more functionality to refine the layout of your emails.

You can convert your legacy email templates and automated emails into the new builder whenever you are ready to edit them. Look for the “new email experience” action options.

Convert an email automation action to the new builder

Convert an existing email template to the new builder

What’s missing from the new builder that was in the old builder?

The only feature that I see clients using in the old builder, that is not in the new builder, is the ability to apply a tag to a contact when they watch a video.

Whilst adding a video block in the new email builder does not allow tagging of contacts, you can work around this by adding an image which links to your youtube or vimeo link, on to your website or Keap landing page. You can apply tags to contacts when they click on an image.

As always, we are here to help. Just get in contact with us.