In 2021, Keap launched a new Email Builder. There were a few limitations in this early release, but I’m pleased to say that all limitations have been lifted and I recommend using this new builder (and stop using the legacy email builders).
The new email builder is available by default when setting up a new broadcast email. Click on Comms in the menu on the left hand save, and then click Email Broadcasts.
It is also available when adding an email to a sequence in Advanced Automation sequences.
![](https://wrkplace.horse/wp-content/uploads/New-Email-Builder.png)
What’s new in the new email builder?
When first released, you could not apply tags to a contact record upon the contact clicking a link (a button or other URL inserted into your email). This feature has now been added.
Applying a tag to a button or a link in your emails allows you to:
- track contact behaviour (record anyone who clicks that link and perhaps follow up with them personally); and/or
- trigger another action, such as another email, or a task to be performed (e.g. call the contact)
The new Email Builder offers much more functionality to refine the layout of your emails.
If you have experience with a website builder like WordPress or Wix, or another email marketing platform such as Mailchimp, you will pick this one up pretty quickly.
Choose from a Keap Email Template and then start modifying it, or start from scratch.
As always, we are here to help. Just get in contact with us.