Keap Email Builder

In 2021, Keap launched a new Email Builder. There were a few limitations in this early release, but I’m pleased to say that all limitations have been lifted and I recommend using this new builder (and stop using the legacy email builders).

The new email builder is available by default when setting up a new broadcast email. Click on Comms in the menu on the left hand save, and then click Email Broadcasts.

It is also available when adding an email to a sequence in Advanced Automation sequences.

What’s new in the new email builder?

When first released, you could not apply tags to a contact record upon the contact clicking a link (a button or other URL inserted into your email). This feature has now been added.

Applying a tag to a button or a link in your emails allows you to:

  • track contact behaviour (record anyone who clicks that link and perhaps follow up with them personally); and/or
  • trigger another action, such as another email, or a task to be performed (e.g. call the contact)

The new Email Builder offers much more functionality to refine the layout of your emails.

If you have experience with a website builder like WordPress or Wix, or another email marketing platform such as Mailchimp, you will pick this one up pretty quickly.

Choose from a Keap Email Template and then start modifying it, or start from scratch.

As always, we are here to help. Just get in contact with us.

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