Why your bloodstock business has outgrown excel
As your stable or syndication business grows and the stakes get higher, that trusty spreadsheet is starting to look less like an asset and more like a liability
Quality over Quantity: Why your email list needs a spring clean
It’s tempting to treat your email list like a trophy – the bigger the number, the better you’re doing, right? Not necessarily.
Recruit with Wrkplace
Struggling to stay on top of job applications? Losing great candidates to faster-moving competitors? Spending hours on hiring admin?
Streamline your bloodstock management in one simple app
If you are a trainer, syndicator or bloodstock agent drowning in the workload and paperwork of racehorse share sales, take a look at our new product.
How to avoid the spam folder
By following a few key principles when building your email broadcasts, you can improve your email deliverability, build trust with your subscribers and achieve better results from your email marketing campaigns.
6 reasons to use an Email Preference Centre in your email marketing
It’s essential to respect the preferences of your mailing list subscribers and deliver relevant content. One way to achieve this is by creating an email preference centre.
Equate reviews our Bloodstock Manager web app
Thanks to the team at Equate for reviewing our Bloodstock Manager web app – our newest solution to support trainers, syndicators and agents market and syndicate their horses.
The importance of proving your identity
When you purchase a share in a racehorse via one of our Know Your Customer (KYC) solution clients, you are requested to provide specific personal details via a secure online form. Here are answers to some frequently asked questions about this requirement.
A landing page can be a vital part of any marketing campaign
The cornerstone of any marketing campaign is to encourage your audience to perform an action, such as enquire about a product or service or buy something from you. Deciding what action you want your audience to take after viewing your advert or post on website/social media, is the first task when developing your marketing plan.
Email Marketing Best Practices
Email marketing has been the top performing marketing channel for businesses for decades. But some email marketing tactics work well and some not so well.