For many employers, recruiting has become synonymous with paying to place job advertisements on job boards and hoping the right candidates apply.
While job sites can play a role in attracting applicants, businesses that take ownership of their recruitment marketing often build stronger talent pipelines, reduce hiring costs and strengthen their employer brand.
Every job vacancy is an opportunity not only to fill a position, but also to showcase workplace culture, values and career opportunities. By advertising vacancies directly on your own website, sharing opportunities across social media and encouraging employees and networks to share vacancies, employers can reach candidates who are genuinely interested in their business rather than simply browsing generic listings.
Owning your recruitment marketing also means building long-term value. Your careers page becomes a destination for future candidates, your social channels become a showcase for your workplace culture, and every vacancy helps grow awareness of your brand as an employer of choice.
With Wrkplace, subscribers can publish vacancies directly to an embedded job board on their own website and share simple job advert links across social media, email campaigns and community networks.
Candidates apply through a streamlined online application form, allowing employers to control their recruitment brand, reduce reliance on job board advertising and create a more direct connection with prospective employees.
Funnelling all applicants into Wrkplace’s Applicant Tracking System (ATS) ensures no application is lost, and enables a great deal of automation during the evaluation and hiring process.
The most effective recruitment strategy is often not to rent attention from job sites, but to build your own audience and tell your own story as an employer.