6 reasons to use an Email Preference Centre in your email marketing
It’s essential to respect the preferences of your mailing list subscribers and deliver relevant content. One way to achieve this is by creating an email preference centre.
Category: Sales & Marketing
A landing page can be a vital part of any marketing campaign
The cornerstone of any marketing campaign is to encourage your audience to perform an action, such as enquire about a product or service or buy something from you. Deciding what action you want your audience to take after viewing your advert or post on website/social media, is the first task when developing your marketing plan.
Email Marketing Best Practices
Email marketing has been the top performing marketing channel for businesses for decades. But some email marketing tactics work well and some not so well.
Google & Yahoo implement enhanced security requirements and spam prevention measures
Google and Yahoo implemented enhanced security requirements and spam prevention measures on 1 Feb 2024. This could have a significant effect on your email marketing results. Here are a few recommended actions to mitigate the risk of poor email marketing results as a result of these latest global changes.
Add inbound enquiry automation in your marketing
If you are in the business of selling racehorse shares or stallion nominations, you hopefully deal with a lot of enquiries. Implementing an automated enquiry response system can deliver several benefits for you and your prospective new customer.
Future proof your sales and email marketing
We are pleased to formally announce that the CRM, Sales & Marketing Automation service of Kinematic Thoroughbred Services, is now a service of Wrkplace Digital.
What exactly is sales & marketing automation?
You may have heard of sales and marketing automation, but what exactly is it? Email marketing automation helps you automate your marketing campaigns – such as selling shares in a horse – to make them more efficient and free up time to focus on training your horses and growing your business. Email marketing automation software
Read More…