It’s essential to respect the preferences of your mailing list subscribers and deliver relevant content.
Stop blasting the same email to every one of your contacts. Instead, combine your email marketing with a good Customer Relationship Management (CRM) solution that allows your contacts to select the content they wish to receive – or not receive.
This is called an email preference centre. It can benefit both subscribers to your mailing list, and your marketing results.
Here are six of those benefits.
1 Enhance User Experience
Subscribers appreciate you respecting their time and their inbox. When they can choose the type and frequency of emails they receive, you can deliver more relevant and valuable messages. They’re more likely to stay engaged (open and click your emails) and less likely to mark messages as spam.
2 Reduce Unsubscribes
When subscribers receive too many irrelevant emails, they’re more likely to unsubscribe. An email preference centre helps prevent this by allowing users to opt-out of specific email types, or reduce email frequency.
3 Improve Email Inbox Placement
Email preference centres help you maintain a clean and engaged list of email recipients. Higher open and click rates and lower unsubscribes improves the chances of ALL emails reaching your recipients’ inboxes and not their spam folders.
4 Gather Valuable Data for Targeted Sales
Email preference centres serve as a source of valuable data. By tracking subscriber preferences, you gain insight into their interests. This information can help you segment your email list more effectively, create personalised content and target specific customer segments with relevant offers.
5 Build Trust and Transparency
Transparency is essential in email marketing. Providing subscribers with an easy way to manage their preferences demonstrates your commitment to transparency and respect for their choices. Building trust with your audience can lead to increased loyalty and long-term customer relationships.
6 Adapt to Changing Preferences
Subscriber preferences can change over time. What was relevant to them a year ago may not be relevant today. An email preference centre allows subscribers to update their preferences as their interests evolve, ensuring your emails remain aligned with their current needs and preferences.
Contact us to learn about the Wrkplace CRM service we provide. We implement a leading small business CRM, Sales and Email Marketing Automation solution for clients in the thoroughbred industry.